Pick your favorite: Sarasota leaders consider 7 new city logo designs

SARASOTA, Fla. — When you first think of Sarasota, do you picture its vibrant art scene? Or maybe its wildlife and outdoor activities come to mind?

Sarasota leaders will look to answer that question when they consider seven potential logo designs to represent the city.

The city first began its rebranding efforts back in 2022 when it launched a public survey to "inform the creative direction" of a new city logo and seal.

The current logo features a gold silhouette of Michelangelo's David, inspired by the replica of the statue that stands over the central courtyard of the John and Mable Ringling Museum of Art.

The original seal dates all the way back to 1902 and featured the outline of a large fish in the water with palm trees in the distance, surrounded by the words "May Sarasota Prosper."

While those images encompassed Sarasota's history, Mayor Erik Arroyo argued the branding should symbolize a more modern representation of the city's vibrant community.

A new city seal (to replace the fish) was approved by Sarasota city commissioners in November 2022 and has slowly been making its way onto places like city officers and police department sleeve patches.

Now, commissioners have their sights set on selecting a new logo to replace the old Statue of David one. Here are the seven potential options:

All but one logo option features the Statue of David silhouette, and two of them have an abstract, geometric "COS," which stands for "City of Sarasota."

City commissioners will meet on Monday to discuss the logo options.