WASHINGTON — Vice President Kamala Harris and her campaign team seem committed to winning the younger vote — and that starts with a "brat summer."
Just a few hours after Harris accepted President Joe Biden's endorsement via X, the British pop singer Charli XCX, who recently released an album titled "brat," tweeted, "kamala IS brat."
On July 1, Charli posted a TikTok explaining "what it means to be a brat."
"Just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it,” she says in the video.
Most importantly, Charli chose a neon lime backdrop with nothing but the word "brat" for her album cover. Fans spread their variations with their names, usernames and unique sayings.
The Harris campaign's official X page, @kamalahq, quickly changed its banner to "brat green" with the words "kamala hq" after receiving Charli's support.
What does 'brat' mean? What's a 'brat summer'?
And why is everyone calling Harris a brat?
It seems to be another way for her campaign to get the youth vote, The Guardian reported. The attempt is being compared to Hillary Clinton's infamous "Pokémon Go to the polls," which was found to be "cringe-y" by millennials.
The Guardian reports that there's not much backlash to the brat theme yet; there is just some confusion on what it means to voters 35 and older.
“It shows a recognition of how critical young voters are to winning in November, and a commitment to meeting them where they are," former Harris speechwriter Gevin Reynolds told The Guardian.
The campaign soon adapted to other memes spreading of Harris, including, "You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you," which she said during her remarks at a swearing-in ceremony of commissioners for a White House Initiative.
The page made its bio "Providing context" in an attempt to bounce off of the meme. Some Harris supporters have also started combining the two, making coconut tree remixes with songs from "brat."
