Because if you've got a Wheaties box featuring former Olympic champion Bruce Jenner, it could make you a pretty penny.
Following Jenner's admission that he is transgender, opportunistic sellers have taken to eBay to make a buck — make that a lot of bucks — on the breakfast cereal box that commemorated his 1976 gold medal win in the decathlon. There are currently two unopened box of Bruce Jenner Wheaties with bids that top $200 — and there's still more than four days to go until the auctions end.
This guy has posted his box for sale via Twitter:
Personally, we like this guy, who is calling for General Mills to put Bruce back on the box!
