PLANT CITY, Fla. — The 2024 Florida Strawberry Festival is finally here, and this year's event is sure to be sweeter than ever.
The annual celebration of all things strawberry — Plant City's specialty — runs from Feb. 29 to March 10, 2024, at 303 Berryfest Place.
Each year guests look forward to concerts from big-name artists, livestock shows, midway rides, carnival games and, of course, a new lineup of "berry" sweet treats.
Here's a breakdown of everything you need to know about the 2024 Florida Strawberry Festival.
Admission 🎟️
Gate admission:
- Adults (ages 13+): $15
- Children (ages 6-12): $5
- Children (ages 5 and under): Free with paid adult admission
Festival hours: 10 a.m. until 10 p.m.
Discount gate admission: Available Feb. 1 through March 10 at these participating Publix stores throughout Central Florida.
- Adults (ages 13+): $10
- Children (ages 6-12): $4
- Children (ages 5 and under): Free with paid adult admission
SUN ‘n FUN Aerospace Expo Kiddie Korral:
Daily from 10 a.m. until 10 p.m.
Tuesday–Friday:
Noon until 11 p.m.
*On Friday, March 8, the midway closes just before 10 p.m. and reopens from 10 p.m. to 2 a.m. for Moonlight Magic. Gate admission is not required after 10 p.m.
Weekends and Mondays:
10 a.m. until 11 p.m.
Thursday, Feb. 29:
10:30 a.m. – JIMMY STURR & HIS ORCHESTRA
3:30 p.m. – The Oak Ridge Boys American Made Farewell Tour
7:30 p.m. – OLIVER ANTHONY Out of The Woods
Friday, March 1:
3:30 p.m. – The Beach Boys
7:30 p.m. – Jordan Davis
Saturday, March 2:
7:30 p.m. – Black Eyed Peas
Sunday, March 3:
7:30 p.m. – Parker McCollum
Monday, March 4:
3:30 p.m. – The Bellamy Brothers
7:30 p.m. – ZZ TOP
Tuesday, March 5:
3:30 p.m. – Mark Lowry
7:30 p.m. – Zach Williams
Wednesday, March 6:
3:30 p.m. – Craig Morgan
7:30 p.m. – Riley Green
Thursday, March 7:
10:30 a.m. – Bill Haley Jr. & The Comets
3:30 p.m. – Gene Watson
7:30 p.m. – Kirk Franklin
Friday, March 8:
3:30 p.m. – The Commodores
7:30 p.m. – FOREIGNER
Saturday, March 9:
3:30 p.m. – Jo Dee Messina
7:30 p.m. – Flo Rida
Sunday, March 10:
7:30 p.m. – Cody Johnson
You can buy tickets on the Florida Strawberry Festival website.
In addition to the "berry" big wheel, festivalgoers can enjoy more than 80 rides, games, and attractions.
You can check out the full list of kiddie rides and major thrill rides.
The Neighborhood Village, located on the east side of the festival grounds, is dedicated to homemade and handcrafted items. From cake decorating and food preservation to woodworking and quilting, there are craft competitions for everyone to enjoy.
Youth livestock shows are also a huge part of the Florida Strawberry Festival. You can check out the full schedule here.
Every March, berry lovers flock to Plant City to get a taste of the different sweet varieties grown on the 10,000+ acres of strawberry fields.
On top of the classics like the strawberry shortcake, fresh jams and chocolate-dipped berries, the Florida Strawberry Festival serves up the fruit in creative new ways each year.
This year, festivalgoers can look forward to trying foods like the Almond Joy funnel cake, CinnaBerry dog, strawberry crunch cone, and deep-fried strawberry shortcake cookie dough.
Parking 🅿️
Guests can park on the Florida Strawberry Festival property in the Blue, Gray and Red parking lots located on Ritter Street, off of Highway 92 or Highway 574.
Parking rates:
- Cars, pickup trucks and vans under 20 ft: $5
- Vehicles over 20 ft. to 39 ft.: $10
- Vehicles or buses over 40 ft.: $15